About me

How it all started

I started creating websites as early as my teens and soon it became my passion, I used to own a few websites and I also sold a couple of them. I was helping with SEO too that days but as time went on I focused mainly on design (mostly websites for foreign startups from dribbble.com). From 2012 I started leading small teams in my job besides designing which helped me with understanding the business outcomes and I began to focus on making websites that sell. An important lesson was our first big project for a large corporation Coolpad, we failed to get in touch with the project decision makers and the whole project got stuck and failed in the end. I have learned how important communication is.

With my company Ents, we were one of the first designers who began testing designs as prototypes. This resulted in a successful project for ulovdomov.cz and soon after we started designing Kiwi.com webpage (as Ents). Apart from that, we focused on campaign sites for companies like Globus or O2 (via agencies) and on e-shops (teammate David Simoes from Ents continues in that as Sounds Good Agency). My brother is an owner of proficio.cz (Czech well known digital marketing agency) so I know a bit of what's up to date in digital marketing too.

Growing up with Kiwi.com

I spent three years in Kiwi and it was a thrilling and precious experience. My journey started in a start-up and ended in a world-known company, I have mostly learned how to work in different sized teams, communicate with management and lead a product (Search Homepage).

My work consisted of designing Search Homepage and I also took care of product management of Search Homepage. Later I was working on a whole new Kiwi.com web (named George Project), I also collected data for it and analyzed the user behavior. However, a while before the beta was launched, project was closed/failed, and we reckoned that such a big project could not only be created between CEO (Oliver Dlouhý) and Head of Design (me). That was a moment when Oliver said: “no more revolution, but evolution”. At that time, David Tuč (Head of Design) and Roman Studený (PM Search) joined the team. David scaled the design team and hired UX researchers and designers. It was a great moment for me. I could watch and learn how to lead a design team properly, and I started learning a lot from approaches of other designers who were more into the theory and UX. I had a privilege to consult a lot of things with Andrej Kiripolský who is a great UX researcher. Roman Studený taught me to argue well and he pushed a lot for speed in development and data-driven approach. As a result, I found myself deeply penetrating AB tests and learning how to develop a product in large companies. I enjoyed working with the data too with all that it brings, from getting the data, analyzing users’ behavior to writing reports and backgrounds for discussions.


My aspiration and a role I enjoy is a Product Designer. But it is not a very common position in the Czechia yet. It is a designer who thinks like a Product Owner and is able to design as well as to validate the ideas. (For further reference, it is nicely described in a Jobs section of Facebook).

That’s it. God bless you 🙂